The primary impetus behind the redesign for me is well-expressed in our statement:
Ultimately, we decided to jettison the page entirely, atomizing it into a smaller structural unit, the column. Our hope is to restore some of the sophistication of modern, columnar print layouts while avoiding the pitfalls of slavishly translating that trope to the markedly different environment of the screen. This design will facilitate visual narratives that are seamless, yet allow audiovisual objects to maintain their own internal organization… are multidirectional yet propel the reader along a discrete horizon.
The design is, in and of itself, an “argument for the high-resolution reading experience” online. The editors have done a lovely job with the new tools in Issue #10, and I’m sure it’s only going to get better from here.