For the multi-screen display in the lobby of their 12-story Atlanta office building, railway company Norfolk Southern consulted Pitch Interactive (via their infrastructural partner GE) to produce a continuous data visualization of real-time train data, with the goal of motivating as well as entertaining employees. As a member of Pitch’s team, I analyzed sample data, proposing a variety of visual representations for creative and design leads to work with, ultimately rendering train velocity, volume, and geographic positional data on a 3D terrain, and programming virtual camera movements to simulate a graceful “fly-through” experience.

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Read my technical post on the Pitch blog